Wednesday 28 September 2011
Tuesday 27 September 2011
inappropriate font usage
The two images at the top of the page are an example of inappropriate font usage because the font style does not fit with the style of the business.
The business is surely trying to look professional and clean cut, however the font makes this dentist practice look cheap and tacky. The font used in the sign is a display style font and looks as though it would fit better on some kind of exotic restaurant, or for the title of Aladdin.
A more appropriate font would have been a sans serif font like Futura, Century Gothic, Gill Sans or Helvetica, especially if it was tightly kerned it would give the feeling of professionalism, uniformity and precision.
The two images at the bottom are mock-up's of what the dentist would look like with a sans serif font.
The business is surely trying to look professional and clean cut, however the font makes this dentist practice look cheap and tacky. The font used in the sign is a display style font and looks as though it would fit better on some kind of exotic restaurant, or for the title of Aladdin.
A more appropriate font would have been a sans serif font like Futura, Century Gothic, Gill Sans or Helvetica, especially if it was tightly kerned it would give the feeling of professionalism, uniformity and precision.
The two images at the bottom are mock-up's of what the dentist would look like with a sans serif font.
Thursday 22 September 2011
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